When starting out as a professional Model in New York, founder Hilary Gilbert needed a workout that seriously worked - and one that didn't require spending hours in a gym. After a lot of searching, and a great deal of trial and error, she came across indoor cycling and was immediately hooked. It provided the effective cardio exercise she was after but in a fun, high-energy atmosphere. She was able to 'lose herself' in a workout and to visit regularly without becoming burnt out. Most importantly for Hilary it kept her body lean and toned for modelling! Having moved to London she found it tough to find indoor cycling where she didn't have to plan her entire day around the one or two - often mediocre - options on offer. After years of frustration, she decided to fill the gap in the market with a purpose built facility that would offer the most expertly instructed indoor cycling classes at the most convenient times.
Hilary teamed up with entrepreneur Robert Rowland and, after a lot of planning and hard-work, the dream has finally become a reality. BOOM!